We Build Data Products.

we help you use Embedded analytics to MONETIZE data
and create new analytical insights for your customers.


You have the the data, we have the experience. Let's build a product together.

At NextWave, we help you implement analytics within your products to maximize customer engagement and turn your data into new revenue.

THese statistics EXPLAIN why you need our experience...  

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When businesses add analytics to their products, it's always the "non-technical" elements that cause the most problems.  Things like pricing, support process readiness, and overall product strategy.  This is where we help...  

We help companies create analytical products and get them to market by assisting with all of the project elements that are often overlooked.

(learn about the services we provide)


Our Services

Untitled 3 Created with Sketch. Align the team Map personas De ne the o ering Set the pricing Build the support & launch package

Adding analytics to your product is a great way to add value to your business.  It's also highly visible and a place where you don't want to make mistakes and lose credibility. Our experience and process makes sure you're covered.

Our many analytics implementation projects have resulted in a unique methodology designed to take the capabilities of the business intelligence platform you've selected and turn them into a viable product.  

We know it works — we've taught this process to leading analytics companies!

At each phase, we start with a workshop session where we work together to address key issues, then follow up with consulting where we can address other questions as they come up.  The end result is an engaging product that shows off the functionality of your analytics and data in the best way possible.

(learn about our experience helping craft data products)


Our Experience

Creating an amazing data product is tricky business, but don't worry—we’ve done this before…

  • Implemented analytics as part of a product suite multiple times at multiple different companies (we’ve been through this before)

  • Wrote the embedded analytics guides for multiple analytics vendors including “The Ultimate Guide to Embedded Analytics” (2014) and “Beyond the Technical:  The Complete Guide to Designing, Pricing, and Launching Analytic Products” (2015) 

  • Evaluated more than a dozen business intelligence vendors across various criteria including implementation, cost of ownership, and user experience (we can help you make the best choice for your situation)

  • Defined go-to-market strategies including pricing, tiering, standard functionality, and support processes (we’ve looked beyond the implementation process)

  • Developed analytics and business intelligence roadmaps for product offerings from logistics to sales funnel management (we understand how to make analytics part of your long-term product offering

  • Performed both "buy" and "build" projects making us uniquely qualified to help you understand the pros and cons of each alternative. 

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About NextWave

Based in Denver, Colorado and led by Kevin Smith, NextWave Business Intelligence (formerly NextWave Performance LLC) was founded 2005 and is focused on providing innovative and effective product strategy and analytics consulting services to its clients.

Initially formed as a performance management and business process design consultancy, we've evolved into an analytics product strategy firm that helps clients develop metrics and analytics, select business intelligence platforms, define user personas and needs, create and implement analytics-based products, and develop go-to-market strategies.

Our true love is helping our clients incorporate business intelligence into their software-as-a-service products to give users insights into performance.  Ten years after our founding, we've performed numerous "build it yourself" analytics projects and "buy it" analytics projects, developed thousands of metrics and dashboards, and helped dozens of clients gain new perspectives on business performance.


We'd love to work with you!

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